I frequently hear the statistic that about 80% of home buyers start their home search on the Internet. The impact of this change can be seen in the shrinking size of the real estate classified ad section of the newspaper. Even though we have an historically high quantity of homes for sale in the Phoenix area, the size of the real estate classified section in the AZ Republic has gotten much smaller in the last few years. Today, I read that the Los Angles Times printed it’s final edition of their real estate section on Sunday. (Article – A Good Steady Market) I think that over time most of the classified ads in newspapers will be posted on-line only, and this is not just for real estate.
What this means is – if you are thinking of selling your home, make sure you hire a real estate agent that is experienced with Internet marketing.